Once I make a decision, the Universe conspires to make it happen.

Ralph Waldo Emerson

Spectrum of Creation: Business

How the inner aspects effect the results

 We will look at the inner aspects of each phase of creation and help you understand and transform inner limitations, mis-alignment, and conflicts, into the driving force of the project. First, we look at how your project is stuck, then we show you the tools to transform the project and get it moving forward again.

Every project team is composed of individuals with certain skills, but also internalized roadblocks (unconscious beliefs) in various areas of their personal lives. These roadblocks are in various areas of life such as power, boundaries, structure, etc. Some of these elements come about through conscious thought and some are through subconscious reaction. We tend to react faster than we think, so reactions based on limiting beliefs can sabotage our efforts subconsciously. These limiting beliefs cannot be changed until they are brought into our consciousness, analyzed and transformed.

Understanding of the phases of the Spectrum of Creation helps you to focus on the problem at hand, bringing the limiting beliefs into the light, thus releasing the long held blocked energy. At The School of Creation we stimulate and support honest and safe discussion. Within a few hours we can resolve a major issue that has impaired a project's progress.


10 Phases of The Spectrum of Creation

In each phase of the business creation there is an inner and outer aspect that needs to be dealt with. Each phase will have different challenges and ways of transforming these into qualities which will fuel the project.

1.    The Seed: Need for Solution

Outer:Includes evaluating what society needs and desires, examination of the need, creating the vision, setting direction, thus creating the seed of the project. The result is the definition of the idea. Companies such as Hewlett Packard, Microsoft and Apple examples of the successful definition of the society needs.

Inner: Vision needs to be based on compassion for life, motivated with the desire to create something that enhances life and adds to the well-being of others. The vision must be rooted in a belief in the good of all and which embodies love. Only this type of vision is sustainable. Compassion and understanding are, therefore, indispensable. Being compassionate and understanding enables you to understand and envision the seed of the solution.

Qualities: Compassion, understanding, consideration, vision, imagination

Challenges:  Cold logic, desire to impress others, take it or leave it approach (the needs of society), Out of touch

2.    Experience: Customer Viewpoint

Outer: The focus in this step is to experience the current way of doing things, gathering practical information, imagining what it will be like when the vision is implemented or in place. Gathering information, imagining what it will be like when the vision is implemented or in place. We will gather information on possible areas of improvement and describe them to the team. The resulting outcome will be an enhanced understanding of the needs of the project and the current shortcomings, based on practical experience.

Inner: We are willing to see the project in a new light, without applying preconceived ideas. We are open to seeing the project or the product from the viewpoint of the consumer.

Qualities: Willingness to have a new experience, listening openly (without judgment), being open-minded, enthusiastic and curious.

Challenges: Uncaring of the outcome, lacking focus, attached to your ideas, not open to new experience

3.    Definitions: Specifications of the Product

 Outer: This step is the exploration of the potential options of the product, service or offering. We envision the form the product will take with all the necessary details and functionality. We will look at it from every angle, writing down what we imagine with a full description of how the product or offering is intended to work. The outcome will be the product specifications.

Inner: With detailed analysis, we will gather all the necessary information and visualize, determine and verbalize the solution. This step requires us to create and environment which will encourage and stimulate creativity.

Qualities: Understanding, nurturing, imagination, patience, ability to verbalize (put the solution into words) and bring the definitions to completion.

Challenges: Rushing the process, not having everything in place (holes in the project), lack of compassion for team members

4.    Power: Team Building and Leadership

Outer: Having defined the project, it is now necessary to present the project vision and description to other key players, management and venture capital, understanding their needs and inspiring them to become part of the project's success. Show them how your design is going to positively affect their lives. With this step we ask for a commitment of resources. This will be the determiner of how well you inspired them. We have now defined an organizational structure with all of the people involved in the project. The result is the commitment of necessary resources (money, human resources and infrastructure) as well as a clear understanding of the chain of command.

Inner: We will continue to recognize the emotional states of others and to remain sensitive to the needs and capabilities of our project team, management, investors and clients. Our ability to successfully embody these attributes will enable us to inspire cooperation and resolve any conflicts that may arise.

Qualities: Charismatic, able to inspire, truthful, enthusiastic, compassionate listener, conflict resolver

Challenges: Desire for power, micro-manager (control issues), lack of commitment, inability to motivate or inspire

5.    Boundaries: Sequencing Development Plan

Outer: In this step we bring the concept of time into the project. We will need to determine the sequence of implementation, a realistic assessment of time frame for completion, resources and requirements. At times we will need to make tough choices, defining what progresses the project to implementation based on the importance of functionality coupled with available resources.

Inner: We need the ability to prioritize. This may require tough choices and an ability to understand how much to commit each step of the way, without over-committing, too much too soon. At this step we may be dealing with fear and lack of self-confidence necessary to proceed. We must have willingness to let go of the old in order to create the new.

Qualities: Compassion in assessing the workload and abilities and limits of the team members. Knowing what the team needs in order to ensure success, (space, materials, time, emotional support)

Challenges: Desire to please everyone, inability to keep a balanced to-do list,  under or over-estimating the needs and resources, lack of confidence, fear of not having enough or getting what you need in order to complete the project

6.    Prototype: Reality Versus Vision

Outer: With this step we are ready to develop a proof of concept prototype using the development plan defined in Step 5. This proof of concept is then tested in-house, re-evaluated, and refined.

Inner: Integrating focus, determination and staying grounded in order to meet the goals of the development plan. Ability to manage multiple details while keeping the vision in mind.

Qualities: Persistence, analytical thinking, maintaining focus

Challenges: Loosing focus, burn out, ineffective management of team and resources

7.    Long Term Planning: Marketing Strategy

Outer: Now we are ready to present the functionality of the prototype to management and to the client. We will analyze market demand for the product over multiple stages of product life. We must create a production plan, secure and train the sales force, marketing collateral, and product support. (need better sentence here) Our formalized business plan will detail the full product implementation strategy.

 Inner: There must be clear and truthful evaluation of the project which includes understanding the long term strategy for the product or the client's requirements, a critical analysis of current market reality in order to predict future trends, and forward thinking to meet goals.

Qualities: Honest analysis, broad vision, forward thinking

Challenges: Wishful thinking, unrealistic evaluation, avoiding or downplaying critical feedback

8.    Infrastructure: Implementation

Outer: At this stage of the project it will be necessary to create and organize the infrastructure which will be required in order to execute the marketing plan. This may involve setting up production facilities, further training of the sales force and setting up and integrating customer support services in preparation for beta testing.

Inner: Now we are at the stage where it is necessary to maintain the broad vision while simultaneously paying attention to myriads of details. It is necessary to have staff that is well trained and there is a chain of command that troubleshoots problems, can make critical decisions effectively, analyze and extrapolate partial data, and respond quickly and intuitively to constantly changing situations. This is the stage of full engagement of personnel to the success of the product.

Qualities: Confidence in the product or service, determination to accomplish the goals, attention to detail, well-honed ability to prioritize and good instincts (intuition). A highly developed ability for interpersonal communication is key to the success of the team leader.

Challenges: Inability to make decisions, poor communication skills, micromanaging staff, depending solely on logic for answers

9.    Virtual Reality: Beta Testing

Outer: This is the final test of the fully operational system which includes, systematic load testing of infrastructure, review of each department to ensure successful operation, identifying and troubleshooting problems to ensure all project requirements are in order. The deliverable is a fully operational infrastructure ready for launch.

Inner: We need to have full honesty and confidence in the products functionality in order to introduce it to management or the client. During the test phase we must be totally open to accepting critical analysis and feedback, remembering that product integrity is our criteria.

Qualities: Honesty, humility, humor, open mindedness, accurate reporting, problem resolution

Challenges: Vanity (trying to look good), deceptive methods to cover up inadequacies, not accepting critical feedback or misrepresenting customer feedback to the management team. Covering up problems or glossing them over instead of correcting them.

10.       Launch